My #1 goal in life is to teach independent authors they are no longer writers: they are publishers. Long before your book is published on Amazon, or before it goes wide, the focus should be on marketing. Your job is to figure out a way to push your book into the hands of as many readers as possible.
My theory is that if you’re going to spend money on improving your skill, you should spend it on digital marketing. So, the next logical question is: how am I suppose to develop and improve my writing skill?
The answer: free university classes that you can complete in the comfort of your home.
Coursera and MIT Open Courseware come to mind. A quick search of these sites leads to over 100 eLearning opportunities. Taught at some of the world’s leading institutions all for free. On your time, in front of your PC or tablet.
The benefits outweigh the disadvantages. Often you can skip around and just watch the videos you need. Then, on that rare occasion, you need ‘hands-on’ training, then, by all means, spend the money on a writing development class. But, for the most part, ditch the seminars and spend that money on digital marketing.
Hint: you can also find free online university classes on digital marketing as well.