Amazon Buy Buttons equal big problems for indie publishers

Indie writers, if you’re not reading Publisher’s Weekly you should.  Why? Because you’re publishers.  Even if you’re small and only have one pen name under your belt, you’re important to the supply chain.

Check out this article about ‘buy buttons’ and how channel conflicts are really a thing, and what it means to the small one-man-shops.

 

Excerpt: 

The example of channel conflict that drew the most attention, though, was the new phenomenon of third party resellers being able to win buy buttons at Amazon, thereby being the first option consumers see. Because new books are supposed to be the first option for consumers on Amazon, publishers suspect the third party sellers winning buy buttons have somehow gotten their hands on new titles.

Brooke Warrner, publisher of SheWrites Press, sees this as a big problem for indie authors and publishers that is likely to get worse. Peter Berkery, executive director of the AAUP, said the issue is also a big concern for his members as it can cut into sales.

Selleck noted that S&S is monitoring the situation and trying to determine the source of supply for third party sellers winning buy buttons. He noted that Amazon “is not the culprit” in the situation; the problem is with companies (or individuals) abusing the system.

Source: Amazon Buy Buttons Among Big Topics at BISG Meeting

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